SIS International Research

Overview

SIS International is a leading full-service market research and intelligence firm, with Global and US nationwide coverage since 1984. We conduct consumer, B2B, medical and strategic research.

Key services include opinion and perception insights, segmentation, satisfaction and loyalty research, behavior usage & attitude, data collection, branding, competitive intelligence, pricing, usability testing, stakeholder audits and market entry/sizing. Other specialties include advertising, positioning, packaging, emerging markets, ethnic, product, event, key opinion leader, industrial, IT and strategic research.

We also specialize in low-incidence research and integrated methods. We provide vast resources (online and offline) to accommodate your projects. Our methods include online qualitative methods, focus groups, ethnography, home visits, CAPI, car clinics, in-depth interviews, central-location testing, mystery shopping, secondary research, social media, analytics and more.

Supported Methods

• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Recruiting & Sampling
• Research Design, Training, & Field Management
• Video Streaming for Remote Viewing
• Online Ethnography

Affiliations

AIMRI, AMA, ESOMAR, MRA, SCIP

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