Saurage Research, Inc.

Overview

Since 1987, Saurage Research has illuminated a path to strategic success for grateful clients in many industries. This full-service research insights firm helped business-to-business clients define and reach new customers and advertising agencies redirect foundering campaigns. Data mined and interpreted has helped energy companies tap into new markets and given healthcare companies a shot in the arm.

Saurage Research’ customer insights and market knowledge drives planning, product development, process alignment, and corporate advertising and communications. The Saurage team applies the newest tools – online communities, bulletin boards, panels, mobile – with traditional methodologies to locate go-to-market insights for actionable strategies.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Emerging Solutions
• Recruiting & Sampling
• Research Design, Training, & Field Management
• Video Streaming for Remote Viewing

Affiliations

QRCA, AAF, AAPOR, AMA, MRA

Contact