Research Between The Lines

Overview

Our unique approach is geared toward decision-making, not just information. We place equal value on qualitative and quantitative data, believing both are required to provide true insight that leads to actionable information.
 
We frame your project based on a clear understanding of your business issues, sketch a research solution, draw the hard lines with quantitative research, and use qualitative research to provide the color, so you see the full picture when making marketing decisions. We use new technologies when they make your research better, faster, or less expensive. In addition, you will be excited to see the insights that we uncover utilizing consumer psychology, visualization, and other methods in focus groups, IDIs, triads, and ethnography.

Industries

Business to Business
Consumer Products
Food
Foodservice (including restaurants, college and university and manufacturers)

Methodologies

Focus Groups, One on Ones, Triads
Concept Testing
Product / Concept Fit
Home Use Tests
CLTs

Supported Methods

• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Qualitative-Quantitative Hybrid Market Research

Affiliations

QRCA, AMA, MRA

Contact