Rapport Marketing Research, LLC

Overview

Rapport Marketing Researchers are a different breed. We believe insights surface organically from spontaneous, natural conversations, not rigid questionnaires. We engineer creative and participatory research methodologies that put clients and consumers together, for true “in their shoes” experiences. Our clients collaborate with respondents at non-traditional field sites including homes, restaurants, museums and park benches. RMR’s hybrid ethnography/technology approach leverages the consumer’s natural use of mobile and online in their everyday lives. Our clients span many categories (automotive, financial services, healthcare, retail, not-for-profit, etc.) but they have a common goal: deep consumer insight that has the power to transform business strategy.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Emerging Solutions
• Research Design, Training, & Field Management
• Video & Multimedia Production and Editing
• Video Streaming for Remote Viewing

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