QRi Consulting

Overview

QRi Consulting is a Motivational Qualitative and QualiQuant^TM Research agency coming out of London, UK, specializing in European and International markets using both in-person & online methods.
Our understanding of Consumer Psychology enables us to dig deeper to identify Consumer, B2B and Health needs.
We use projective and enabling techniques to help reveal consumer’s true feelings and their relationships with brands and products, to achieve excellence in consumer understanding.

QRi Consulting evolved out of CRAM & QiQ International, has over 25 years experience in understanding consumer’s ever-changing motivations and behavior and has worked with online methods for over 10 years.

Through thoughtful, insightful analysis we present actionable recommendations.

We have a range of products and services including; Concept Lab^TM, Design Lab^TM, Ad-Vantage^TM, Sensations^TM, Lovemarker^TM and BrandWorld^TM.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Interpretation & Analysis Tools
• Recruiting & Sampling
• Research Design, Training, & Field Management
• Video & Multimedia Production and Editing
• Video Streaming for Remote Viewing
• Desk Research, Brand Genealogy, Extended Creativity Groups

Affiliations

QRCA, AQR, BPS, ESOMAR, IOD, MRS

Contact