Online Market Intelligence (OMI)

Overview

Online Market Intelligence (OMI) provides sample, software, moderation, and translation services for online qualitative studies of different kind in Russia, Ukraine, Belarus, Kazakhstan, and the Baltic states. With OMI online panels you can access over 500k consumers, 350k vehicle owners, 20k IT professionals, and over 15000 Physicians, recruited from wide variety of local WEB portals and professional sites. B2B and Physician panels are 100% phone verified.

Why choose OMI:

• Panels are in full compliance with ESOMAR, CASRO and EU Safe Harbor standards for online research
• Deep profiling and accurate targeting are available
• Advanced quality control procedures have been implemented, including regular removal of fraudulent panelists
• Response rates are as high as 50%

OMI is the only research company in Russia that holds the Gold Certificate for quality and consistency awarded by the US based online panel auditor Mktg Inc.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Emerging Solutions
• Recruiting & Sampling

Affiliations

AIMRI, ESOMAR, MRA

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