KGC

Overview

KGC is a U.S-based, global qualitative marketing research firm specializing in healthcare. Our mission is to provide high quality insights & information at fair market value to help clients make more informed marketing decisions.

KGC conducts qualitative marketing research with great skill based upon years of experience. We blend creativity, practicality, technology and worldwide market knowledge for vision into the minds, habits, and perceptions of your customers. We are involved from the project start to provide your team an appropriate methodological design, professional data collection, interpretive analysis and actionable results.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Video Streaming for Remote Viewing
• Mobile Market Research
• Traditional in-person qualitative methods

Affiliations

QRCA, AQR, PBIRG, PMRG, Mobile Market Research Association

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