Insights Marketing Group

Overview

IMG works with companies that are facing innovation, branding and marketing challenges in a communlcatlons-saturated world. We connect them with their consumers in real-life situations, and generate deep insights and innovative ideas that can help them break through the clutter.

IMG’s approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment. Our three-stage, consumer-centric Innovation process is designed for successful business innovation that creates value for your customers. In the exploration stage we gather deep consumer insights, often through ethnographic or hybrid (mixed methodology) qualitative research such as our InsightsMax. At the heart of the innovation track is InsightsLab® where we help your team create insight-drlven solutions to your marketing challenges. Finally, new concepts are optimized through qualitative or quantitative evaluative research.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Qualitative-Quantitative Hybrid Market Research
• Interpretation & Analysis Tools
• Emerging Solutions
• Research Design, Training, & Field Management
• Video & Multimedia Production and Editing
• Video Streaming for Remote Viewing

Affiliations

QRCA, MRA

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