Great Lakes Marketing

Overview

GLM is a full-service marketing research firm that creates customized data collection plans to give our clients in-depth consumer insights. We pioneered several research tools for ethnographic research, observational research, home use tests, and panel studies. We have unique capabilities to conduct research with children and adults of all ages. We specialize in testing products with those who have ability issues. Our reports are insightful analyses that our clients use to make informed decisions. We operate a phone bank, state of the art focus group suite with a large observation room and webcams and several IDI rooms with webcams. GLM was founded in 1964 and is located in Toledo, Ohio, a perfect reflection of mid-west values and a cross-section of the population.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Mobile Qualitative Research
• Diaries, Journals, Blogs
• Qualitative-Quantitative Hybrid Market Research
• Interpretation & Analysis Tools
• Emerging Solutions
• Recruiting & Sampling
• Research Design, Training, & Field Management
• Transcription & Translation Services
• Video Streaming for Remote Viewing

Affiliations

ASTM, BBB, IOPP, Lighter Association, MRA

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