Epley Research & Consulting

Overview

Epley Research & Consulting acts like forensic researchers—uncovering the hidden motivations and root causes behind customer behavior. Using the Epley Probe® Methodology, executive interviewers conduct qualitative interviews to help clients learn what is beneath the surface in their relationships with customers, prospects, business partners, vendors, or others that affect the bottom line. Epley has experience in many industries, including healthcare, financial services, insurance, telecom, transportation, agriculture, and manufacturing. Engagements focus on issues such as sales wins/losses, new product development, customer satisfaction, securing renewals, preventing declining relationships, and winning back lost customers. Epley offers coding, analysis, and reporting on each interview, providing a narrative account of what is in the minds of customers—written almost entirely in their own words. Options for .wav files, aggregate analysis/reporting, and presentations also available.

Supported Methods

• Telephone Focus Groups and IDIs
• Online Discussion Board Focus Groups & IDIs
• Qualitative-Quantitative Hybrid Market Research

Affiliations

QRCA, AMA, MRA

Contact