Doyle Research Associates

Overview

We are qualitative research specialists: experienced, curious, smart, and strategic.Our boutique firm is small enough to provide our clients with personalized service; and large enough to innovate and collaborate to meet our clients’ unique needs.

We are equipped with a toolbox of proven and forward thinking methods that allow for creative study design and transformative insights. Our methods include face-to-face, telephone, ethnographic, mobile and online (webcam groups, bulletin boards, video diaries, immersion). In addition, we have become experts at integrating social media analysis as another source of data and insights for our clients.

We are skilled in conducting research with consumers (from kids to seniors), as well as business and health care professionals. An extensive list of our clients can be found on our Web site.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research

Affiliations

QRCA, PDMA

Contact