Decision Analyst

Overview

Decision Analyst focuses on questions and issues of marketing and strategy significance in qualitative investigations and analyses. Time-Extended Online Forums, Time-Extended Depth Interviews, Online Ethnography, Online Chat Sessions, Online Communities, as well as traditional in-person qualitative research, are our main data collection methods. Decision Analyst’s great strength is high-quality analysis of qualitative information. It’s all about thinking, objectivity, perspective, and analytic insight, so that qualitative data can be translated into sound strategic recommendations.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Interpretation & Analysis Tools
• Video Streaming for Remote Viewing

Affiliations

CASRO

Contact