C+R Research

Overview

At C+R Research, an established consumer insights firm built on creative minds and experienced talent, we have a knack for designing innovative and effective online and traditional qualitative methods. Our goal is to capture the nature of consumers and their brand stories. A blend of inspired design thinking, curiosity, common sense and technology is our success formula to give our clients what they expect from a research partner—relevant insights, and clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for their consumers. Our toolbox consists of in-depth discussion boards, online chats, mobile, diaries, video journaling, netnography, usability, large community panels, and more. And, we top it off with deep expertise in youth, parents, Latinos and shoppers.


Supported Methods

  • Webcam Real-time Focus Groups & IDIs
  • Telephone Focus Groups and IDIs
  • Online Text Chat Real-time Focus Groups & IDIs
  • Mobile Qualitative Research
  • Online Discussion Boards Focus Groups and IDIs
  • Diaries, Journals, Blogs
  • Online Communities (MROCs)
  • Qualitative-Quantitative Hybrid Market Research
  • Social Media-Related Qualitative Research
  • Emerging Solutions
  • Video & Multimedia Production and Editing

Affiliations

CASRO


Contact

Phone:
(312) 828-9200
Email:
info@crresearch.com
Website:
www.crresearch.com
Social Media:
Blog: emerge smarter blog
Twitter: emergesmarter
Facebook: C+R Research
Personnel:
Mary McIlrath, Ph.D., Senior Vice President, Qualitative Research
marym@crresearch.com
Robert Relihan, Senior Vice President
bobr@crresearch.com
Casey Sloan, Vice President
caseys@crresearch.com
Darren Breese, Research Director
darrenb@crresearch.com
Erin Barber, VP of Online Immersion
erinb@crresearch.com
Address:
500 N. Michigan Ave., Suite 1200
Chicago, IL 60611
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