Centrac DC Marketing Research

Overview

Centrac enhances decision making by designing and executing high quality innovative research using a consultative approach – efficiently and expediently with high quality standards. Call to learn about full service custom quantitative and qualitative (traditional & virtual) research techniques / execution methods successfully employed in consumer, business, healthcare / medical / surgical, industrial, and other applications. State-of-the-art analysis & data collection (Internet, phone, in-person, mail). Specialists in difficult to reach targets & “Virtual Venues™ for Qualitative Research,” which facilitate a variety of interaction not generally possible in traditional settings, leading to a more robust experience, and richer data. Originally part of the Centrac family, founded in 1971.

Virtual Venues™ for Qualitative Research – Virtual “venues” are now an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of Internet technology. Online technologies are especially appropriate for hard to reach/interview and/or low incidence target audiences.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Emerging Solutions
• Video Streaming for Remote Viewing

Affiliations

QRCA, AMA, MRA, PMRG

Contact