Beacon Research

Overview

Beacon Research is an innovative qualitative research consulting firm that specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Projects cover a wide range of industry and respondent types; most focus on co-creation/new products, advertising research, packaging and website development. Clients include Fortune 100 and smaller companies, non-profits, universities, branding firms and advertising agencies.

Founded in 2000 by Kristin Schwitzer, Beacon Research has a decade of experience in online qualitative research methods. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is the founder and recent Co-Chair of QRCA’s Online Special Interest Group, and is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.”

Kristin is also Editor in Chief of GreenBook’s NewQual blog.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Emerging Solutions
• Video Streaming for Remote Viewing
• Immersive research (digital ethnography), Remote website usability testing

Affiliations

QRCA

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