Applied Marketing Research, Inc.

Overview

Applied Marketing Research, Inc., is a minority owned business headquartered in Kansas City, MO. We have been in business for 19 years and employ approximately 50 employees. For our clients we provide a full range of marketing research services including: in-home product testing; web-based survey research using advanced techniques (conjoint, discrete choice, max-diff, Hierarchical Bayes); online tabulations, analysis, chart exports, and real-time data reporting; advanced in-house multivariate and statistical analysis; certified focus group moderator with expertise in online focus groups, projective techniques and perception analyzer methods; bi-lingual Spanish interviewing and moderating; executive in-depth interviews; reports formatted to meet your company style preferences, mixed-mode survey capabilities (combining mail, phone and on-line data collection); digital 24-station phone room with predictive dialing.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Board Focus Groups & IDIs
• Qualitative-Quantitative Hybrid Market Research
• Social Media-Related Qualitative Research
• Recruiting & Sampling
• Video & Multimedia Production and Editing
• Video Streaming for Remote Viewing

Affiliations

QRCA, AMA, MRA, MRGA, SEPA

Contact