Abbott Research + Consulting

Overview

Are you looking for new ways to get competitive advantage for your organization, brand or product?

We are specialists in customer experience, service industries, and insight driven innovation. Categories: financial services, banking, wealth management, insurance, software, publishing, education, communication technology, retail, packaged goods, consumer durables, OTC pharmaceuticals, and professional services. We also speak executive.

You get the best qualitative methods for your project, whether online, offline, or both. We love to leverage new technology to get better insights for clients.

We facilitate co-creation labs, study best practices, monitor emerging consumer trends and synthesize knowledge harvests. KICK-START™ debriefs take you from research to action. STRATEGY STUDIO™ process supports discovery-driven innovation.

Leaders in online qualitative since 2004, and active in social media just as long.

Supported Methods

• Webcam Real-time Focus Groups & IDIs
• Telephone Focus Groups and IDIs
• Online Text Chat Real-time Focus Groups & IDIs
• Mobile Qualitative Research
• Online Discussion Boards Focus Groups and IDIs
• Diaries, Journals, Blogs
• Online Communities (MROCs)
• Social Media-Related Qualitative Research
• Emerging Solutions
• Video Streaming for Remote Viewing

Affiliations

QRCA, AMA, APT, CAPS, MRA

Contact