In-Depth Consumer Insights in 7 Days; New, Faster-turnaround Qual Research Solution from 20|20
20|20 Technology announced the launch of QuickQual Turbo™, a new bundled solution delivering fast-turnaround, in-depth qualitative research built around 20|20’s QualBoard™ bulletin board focus group platform.
NASHVILLE, TN, April 4, 2011 – 20|20 Technology, a Division of 20|20 Research, Inc., today announced the launch of QuickQual Turbo™, a new bundled solution delivering fast-turnaround, in-depth qualitative research. Built around 20|20’s QualBoard™ bulletin board focus group platform, QuickQual Turbo™ takes advantage of proprietary processes, technology and a dedicated Qualitative Assistant to deliver on the promise of a 7-day (or less) turnaround on consumer studies in the US.
The QuickQual Turbo™ bundle includes up-front planning, screener writing, help developing the discussion guide, all recruiting and incentives, participant management, assistance with probing and the delivery of a complete, customized reporting package at the close of the project.
According to Jim Bryson, Founder of 20|20, “In January, we launched QuickQual™ which delivered a 14-day turnaround time on qualitative projects. For many of our clients, though, that wasn’t fast enough. With QuickQual Turbo™ and a further integration of technology with our own internal operations, we can now turnaround most consumer studies in an unheard of seven days.”
Bryson also said, “QuickQual™ and QuickQual Turbo™ were developed for two distinct groups… client-side marketers and researchers who conduct their research in-house and medium-to-large research agencies looking to get things done faster. We have even eliminated the tortuous bidding process – QuickQual™ and QuickQual Turbo™ are offered at a flat bundled price.”
Details about the QuickQual™ products can be found at http://www.2020research.com/quickqual/.