Telephone Focus Groups & IDIs

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
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RRU has evolved through the years to be the dynamic, cutting-edge, boutique research firm it is today. Continue reading »

Top-rated, conveniently located focus facility near Union Square features flexible creative studios including comfy living room, retail store, game room, mock jury settings and the Techsploration Lab, fully loaded for usability and video games. Continue reading »

Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative solutions to your research needs. Continue reading »

Decision Analyst focuses on questions and issues of marketing and strategy significance in qualitative investigations and analyses. Continue reading »

Insight Evolution recognizes each project for its own uniqueness and thus enables us to customize, tweak and develop data-collection methods and research techniques that will translate knowledge into actionable insights. Continue reading »

Companies looking to match the right online qual method to their marketing issues come to Z. Research Services. Continue reading »

IMG works with companies that are facing innovation, branding and marketing challenges in a communlcatlons-saturated world. Continue reading »

Whyze Group provides deep insights into influencing buyer behavior to Global 2000 companies, strategy consultants and ad agencies. Continue reading »

Using the Epley Probe® Methodology, executive interviewers conduct qualitative interviews to help clients learn what is beneath the surface in their relationships with customers, prospects, business partners, vendors, or others that affect the bottom line. Continue reading »