Qualitative-Quantitative Hybrid Market Research

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »

Event coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “AARP Targets 25-34 Year Olds?!?” Kristin Schwitzer of Beacon Research and Diane Ty of AARP use a three-phase hybrid research approach to tap into the mindset of young adults and inform development of AARP’s revolutionary initiative targeting this new audience. Continue reading »

Real-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “Project Darwin: Discovering the Secrets of Men.”

Catherine Dine of Dine & Associates, Lisa Elder of Heads Up, and Cedric Painvin of Canadian Tire Corporation, Ltd. all based in Ontario Canada share how they used multiple online and in-person methodologies to reconnect with the male market. Continue reading »

Event coverage of the following session from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago, May 2-3, 2011 #TDMR: “Crowdsourcing Your Research as Co-Creation” presented by Kevin Lonnie of KL Communications and Miguel Ares of Bloomberg. Continue reading »

RRU has evolved through the years to be the dynamic, cutting-edge, boutique research firm it is today. Continue reading »

A look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading »

Top-rated, conveniently located focus facility near Union Square features flexible creative studios including comfy living room, retail store, game room, mock jury settings and the Techsploration Lab, fully loaded for usability and video games. Continue reading »

Launched after three years of research and development GroupQuality® is a qualitative and quantitative online market research tool for researchers, marketers, agencies & businesses. Continue reading »

GutCheck is a qualitative research technology company that provides clients near instant recruitment of their specific target audience, and a platform for them to conduct one-on-one interviews or group discussions. Continue reading »