Online Discussion Board Focus Groups & IDIs

Teens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading »

A recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading »

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
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Diane Liebenson, publisher of GreenBook, shares a quick overview about the updates to an essential resource for new technologies in qualitative research: the NewQualitative.org website, with a comprehensive guide to NewQual methods, platform providers and research consultants Continue reading »

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »