Diaries, Journals, Blogs
Interview with Steve August on the new Revelation|NEXT platform
Thursday, May 16, 2013 9:00 No CommentsSteve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading
Cool New App Designed to Help Qual Researchers Capture and Share Video
Monday, March 4, 2013 12:29 No CommentsAn interview with David Nelems of ActiveGroup about their just-launched Capture app designed specifically to help qualitative researchers capture and share multi-media from the field Continue reading
Master Your Story with Apps + Video Collages!
Wednesday, February 13, 2013 12:12 2 CommentsShaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading
Are We Over Collecting? Qualitative Data Overload, aka ‘Little Big Data’
Tuesday, December 11, 2012 1:00 6 CommentsA hot topic in the market research industry has been Big Data. Online technologies have made it easier than ever to collect huge amounts of qualitative data, however that presents a challenge when it comes to analysis… especially quick analysis. Continue reading
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
Qualitative in Concert: Mixing Mobile, Online and In-Person
Tuesday, July 17, 2012 23:48 2 CommentsA shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading
NewQualitative.org Updates Its Guide and Directories
Thursday, April 12, 2012 21:44 No CommentsDiane Liebenson, publisher of GreenBook, shares a quick overview about the updates to an essential resource for new technologies in qualitative research: the NewQualitative.org website, with a comprehensive guide to NewQual methods, platform providers and research consultants Continue reading
NewQual Diaries (Part 2 of 5)
Tuesday, December 20, 2011 17:51 No CommentsThe qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. This is Part 2 of 5 in a series of posts. Continue reading
Online Projectives: It Could Be Anything!
Wednesday, December 14, 2011 18:49 No CommentsProjective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading
NewQual Diaries (Part 1 of 5)
Monday, December 12, 2011 0:15 No CommentsThe qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. Continue reading
