Online Text Chat Real-time Focus Groups & IDIs

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »

Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

Enhancements include a new project management portal designed to streamline the process of respondent testing and webcam fulfillment while providing transparency into critical project milestones. A marking feature has also been added to allow users to time-stamp key moments of their research. Continue reading »

RRU has evolved through the years to be the dynamic, cutting-edge, boutique research firm it is today. Continue reading »

[By Itracks] The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities, and traveling to each location. The alternative Internet approach uses either instant messaging or a bulletin board to interview the …

Launched after three years of research and development GroupQuality® is a qualitative and quantitative online market research tool for researchers, marketers, agencies & businesses. Continue reading »

GutCheck is a qualitative research technology company that provides clients near instant recruitment of their specific target audience, and a platform for them to conduct one-on-one interviews or group discussions. Continue reading »

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Continue reading »

Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative solutions to your research needs. Continue reading »

Decision Analyst focuses on questions and issues of marketing and strategy significance in qualitative investigations and analyses. Continue reading »