Mobile Qualitative Research
Interview with Steve August on the new Revelation|NEXT platform
Thursday, May 16, 2013 9:00 No CommentsSteve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading
Kids These Days! How to Engage Teens in Online Qualitative Research
Monday, May 13, 2013 16:21 No CommentsTeens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading
Cool New App Designed to Help Qual Researchers Capture and Share Video
Monday, March 4, 2013 12:29 No CommentsAn interview with David Nelems of ActiveGroup about their just-launched Capture app designed specifically to help qualitative researchers capture and share multi-media from the field Continue reading
Master Your Story with Apps + Video Collages!
Wednesday, February 13, 2013 12:12 2 CommentsShaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading
Oh, the Places You Can Go (with Mobile!)
Monday, February 11, 2013 16:03 No Comments2012 was a breakthrough year for me and mobile qualitative. Hope you enjoy hearing about the fun and unexpected places it took me, in the hopes it inspires you this year. Continue reading
Top 10 Highlights From An Eye Witness @ Raven’s Super Bowl Celebration
Thursday, February 7, 2013 0:35 2 CommentsAn ex-P&G marketer and long term Super Bowl fan shares an eye witness perspective of the Raven’s Super Bowl celebration in Baltimore Continue reading
Market Research in the Mobile World: My Top 5 Takeaways
Tuesday, July 24, 2012 11:39 2 CommentsThe Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Here are some top takeaways from the conference with real-time reactions on twitter. Continue reading
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
More Day 1 Highlights from MRMW Conference Including What Clients Want From Vendors
Wednesday, July 18, 2012 14:05 3 CommentsReal-time blogging highlights from Day 1 of the 3rd International Conference of Market Research in the Mobile World Continue reading
