Online Communities (MROCs)
Interview with Steve August on the new Revelation|NEXT platform
Thursday, May 16, 2013 9:00 No CommentsSteve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading
Master Your Story with Apps + Video Collages!
Wednesday, February 13, 2013 12:12 2 CommentsShaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading
Exploiting a Meme For a New Projective Activity!
Thursday, January 24, 2013 15:42 6 CommentsExperienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading
Market Research in the Mobile World: My Top 5 Takeaways
Tuesday, July 24, 2012 11:39 2 CommentsThe Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Here are some top takeaways from the conference with real-time reactions on twitter. Continue reading
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
NewQual Topics Discussed in Rome
Wednesday, May 2, 2012 11:03 No CommentsThis article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading
NewQualitative.org Updates Its Guide and Directories
Thursday, April 12, 2012 21:44 No CommentsDiane Liebenson, publisher of GreenBook, shares a quick overview about the updates to an essential resource for new technologies in qualitative research: the NewQualitative.org website, with a comprehensive guide to NewQual methods, platform providers and research consultants Continue reading
Building Your Own Insights Community? What To Expect from Platforms
Wednesday, March 21, 2012 17:12 3 CommentsLooking to create your own online insights community? Here’s an update on licensable platforms just for that purpose. Continue reading
Online Projectives: It Could Be Anything!
Wednesday, December 14, 2011 18:49 No CommentsProjective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading
