New Qualitative Research Events
Advertising Research Experts Reveal Insider Secrets
Tuesday, January 29, 2013 15:00 No CommentsHighlights from a panel discussion on the future of advertising research. While the speakers did not talk specifically about qualitative research, their advice on how to be more effective researchers and presenters should be relevant to readers of this blog. This post also reminds us of how market research fits into the broader business goals of larger clients and agencies. Continue reading
Face CEO Opening and Closing Remarks at ESOMAR’s Qualitative 2012
Monday, December 3, 2012 9:00 No CommentsFace CEO chaired Esomar’s Global Qualitative Research Conference. The main thread of his speech was rapid change and what this means for qualitative research. Continue reading
Advanced Webcam Research Tips from an Expert
Monday, August 13, 2012 17:22 2 CommentsFind some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading
Market Research in the Mobile World: My Top 5 Takeaways
Tuesday, July 24, 2012 11:39 2 CommentsThe Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Here are some top takeaways from the conference with real-time reactions on twitter. Continue reading
P&G, Babies, a Honeymoon and Digital Qual
Monday, July 23, 2012 16:42 2 CommentsA recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading
From Scents to New Cars to Pants Fit Tests — More Highlights from Market Research in the Mobile World
Monday, July 23, 2012 14:08 2 CommentsContinuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading
MRMW: Gayle Lloyd’s Call for Market Researchers to Be Thought Leaders
Thursday, July 19, 2012 10:14 2 CommentsGayle Lloyd of Hillenbrand brought energy and enthusiasm to the MRMW event. The great reminder is that we’re here as market researchers to inform decisions. Continue reading
More Day 1 Highlights from MRMW Conference Including What Clients Want From Vendors
Wednesday, July 18, 2012 14:05 3 CommentsReal-time blogging highlights from Day 1 of the 3rd International Conference of Market Research in the Mobile World Continue reading
Highlights from the start of Market Research in the Mobile World
Wednesday, July 18, 2012 10:19 2 CommentsReal-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World Continue reading
Where Have all the Marketing Researchers Gone? (A Recap of QRCA/AQR and TMRTE 2012)
Thursday, May 17, 2012 10:55 3 CommentsThe winds of change are clearly a point of focus in the industry right now. As technology integration and “new” methods become a staple in the industry, people are looking for direction and guidance. Ben Smithee feels change is often met with adversity and resistance (at least at first), yet the marketing research industry IS making a shift, and a focus on evolution is prominent. Continue reading
