Emerging Solutions

An interview with David Nelems of ActiveGroup about their just-launched Capture app designed specifically to help qualitative researchers capture and share multi-media from the field Continue reading »

A simple 4-step process to use social media to help understand the competitive landscape from a consumer perspective Continue reading »

Shaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading »

Find some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading »

The winds of change are clearly a point of focus in the industry right now. As technology integration and “new” methods become a staple in the industry, people are looking for direction and guidance. Ben Smithee feels change is often met with adversity and resistance (at least at first), yet the marketing research industry IS making a shift, and a focus on evolution is prominent. Continue reading »

When I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. This is Part 2 of 5 in a series of posts. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. Continue reading »

Experienced online community moderator Shaili Bhatt (C+R Research) shares the wizardry behind successful MROCs and the meaningful journey of exploration and co-creation that results from the process. Continue reading »

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Continue reading »