New Qualitative Research Blog
Interview with Steve August on the new Revelation|NEXT platform
Thursday, May 16, 2013 9:00 No CommentsSteve August, founder and CEO of Revelation, discusses the just launched next gen platform, Revelation|NEXT, with NewQual researcher Kristin Schwitzer. Continue reading
Kids These Days! How to Engage Teens in Online Qualitative Research
Monday, May 13, 2013 16:21 No CommentsTeens can be one of the least reliable when it comes to conducting any kind of qualitative research and online qualitative is no exception. We need to understand how they communicate, where they communicate and what motivates them to communicate beyond the normal monetary incentives. Continue reading
SMART Board Interactive Whiteboards: Improving the Flip Chart
Thursday, April 25, 2013 15:58 1 CommentTragon has added SMART Boards to their discussion rooms, allowing moderators and facilitators to project any image onto a white board, take notes on the projected image with electronic markers and save the image with the notes included. Continue reading
Cool New App Designed to Help Qual Researchers Capture and Share Video
Monday, March 4, 2013 12:29 No CommentsAn interview with David Nelems of ActiveGroup about their just-launched Capture app designed specifically to help qualitative researchers capture and share multi-media from the field Continue reading
Assessing the Competitive Landscape Via Social Media Research
Tuesday, February 19, 2013 13:17 1 CommentA simple 4-step process to use social media to help understand the competitive landscape from a consumer perspective Continue reading
Master Your Story with Apps + Video Collages!
Wednesday, February 13, 2013 12:12 2 CommentsShaili Bhatt (C+R Research) rethinks the way we share mobile pictures and videos. In this post, Shaili explores iPhone apps for quick video collages and movie mashups to cultivate better storytelling in qualitative research. Continue reading
Oh, the Places You Can Go (with Mobile!)
Monday, February 11, 2013 16:03 No Comments2012 was a breakthrough year for me and mobile qualitative. Hope you enjoy hearing about the fun and unexpected places it took me, in the hopes it inspires you this year. Continue reading
Top 10 Highlights From An Eye Witness @ Raven’s Super Bowl Celebration
Thursday, February 7, 2013 0:35 2 CommentsAn ex-P&G marketer and long term Super Bowl fan shares an eye witness perspective of the Raven’s Super Bowl celebration in Baltimore Continue reading
Advertising Research Experts Reveal Insider Secrets
Tuesday, January 29, 2013 15:00 No CommentsHighlights from a panel discussion on the future of advertising research. While the speakers did not talk specifically about qualitative research, their advice on how to be more effective researchers and presenters should be relevant to readers of this blog. This post also reminds us of how market research fits into the broader business goals of larger clients and agencies. Continue reading
Exploiting a Meme For a New Projective Activity!
Thursday, January 24, 2013 15:42 6 CommentsExperienced online community moderator Shaili Bhatt (C+R Research) spins a popular internet meme into a new projective activity for qualitative market research. Get inspired! Continue reading
