Ben Smithee is Co-Founder and Managing Partner of Spych Market Analytics. He has quickly become a leading voice in advancing qualitative research as well as online and social media research methods. Ben is a sought-after speaker and consultant and has been a featured at leading research conferences around the world. He serves on the Board of Directors for QRCA, the DFW AMA and the UNT Design Research Center. Ben can be reached at Ben@SpychResearch.com or Twitter:@SpychResearch.