QCast Webinar on Mobile Qualitative!

Two of NewQual’s regular bloggers, Kristin Schwitzer (ex-P&G brand mgr) and Dana Slaughter (ex-Frito Lay brand mgr), team up once again to share a repeat of their popular “In the Moment with Mobile” session that they presented at both the 2011 2nd International Mobile in the Market Research World Conference in Atlanta and the 2011 QRCA Annual Conference in Las Vegas.

QRCA invites you to register for the upcoming Qcast: “In the Moment with Mobile.”

May 3, 2012
12:00-1:00 pm EDT (GMT-4)

» REGISTER NOW (event over)

CLICK HERE to watch the archived videorecording of the “In the Moment with Mobile” Qcast

Broad consumer usage of smartphones and web-enabled phones allow respondents to participate in qualitative research like never before.

Learn how mobile can generate additional insights to your current qualitative studies, regardless if those are in-person, online or both. Kristin Schwitzer, Beacon Research, and Dana Slaughter, Slaughter Branding, will share the following examples of how their creative uses of mobile technology have provided entre for qualitative researchers like never before:

– Teen spending
Major cultural events
– Retail/shopper insights
– Youth sports
– Emotional moments


And if you can’t make this real-time session, no worries — the QCast will be video recorded and available for you to watch soon after at your convenience via QRCA’s QCast Webinar Archives.

P.S.  Sorry for the late notice.  This webinar filled up quickly, so QRCA responded this week by adding a second virtual room to accommodate the overflow.  Hope to see you online!

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