Updates Its Guide and Directories

Diane Liebenson, publisher of GreenBook, shares a quick overview about the updates to an essential resource for new technologies in qualitative research: the website, with a comprehensive guide to NewQual methods, platform providers and research consultants

Editor’s note:  read on to learn about the many updates to GreenBook’s NewQual website from our publisher, Diane Liebenson.  A quick overview about an essential resource for new technologies in qualitative research!

While remote-access qualitative methods have been around for over 10 years, expansion of their use beyond early adopters is a recent phenomenon that appears to be accelerating.

Measured by visitor traffic across the GreenBook platform, interest in online and mobile qualitative methodologies is growing at more than double the rate of other market research techniques.  Additionally, results from the most recent GRIT Report show that two thirds of researchers expect to use online communities in 2012 and over one third expect to employ mobile qual and webcam-based approaches.

Qualitative options continue to evolve rapidly, particularly those that allow researchers to capture behavior and emotions “in the moment.”

With the support of QRCA (The Qualitative Research Consultants Association), GreenBook has revised and expanded its guide and directories on and in a companion print edition.

Updated NewQual online guide and directory










New Qualitative 2012The New Qualitative Guide includes:

  • An updated list of qualitative options — including mobile-enabled solutions, tablets, webcam/video options, and “do-it-yourself” vs. “full featured” approaches.
  • Practical tips for exploring new research options and staying current with the ongoing evolution of qualitative research.


We would like to thank our co-authors, Betsy Leichliter and Jay Zaltzman, for creating a thoughtful and balanced overview of qualitative research approaches.

The Directory of Platforms has expanded and offers a detailed, current overview of qualitative research software tools, applications, and services while the Directory of Providers profiles the researchers and firms who directly apply new qualitative research methods. also features a blog written by leading qualitative research experts in the online and mobile space – stop in regularly to stay current, learn at your leisure and comment on their posts.

Qualitative research providers and their clients face the difficult task of choosing the best methods and the most appropriate tools to meet their research objectives.  Our hope is will offer the guidance, resources, and inspiration to ease your way forward.


Diane Liebenson

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