Insight Innovation Exchange #IIeX 2013: Day 2

The winner of the Insight Innovation Competition, in which six entrepreneurs had the opportunity to pitch their innovative concepts to the panel of investment judges, was announced today.

The winner of the Insight Innovation Competition, in which six entrepreneurs had the opportunity to pitch their innovative concepts to the panel of investment judges, was announced today. RIWI (Real-time Interactive Worldwide Intelligence) has patented a process that captures users on web-enabled devices while they type into the direct navigation bar. These users are offered a survey, resulting in “Global, actionable data of online populations 24/7.”

competition

 

The Ginny Valentine Badge of Courage Awards, awarded to those who fight “long odds and showed exceptional determination to produce great market research,” were awarded in March and promoted during today’s conference. Nominations are open for the next round, which will be announced and awarded at the fall IIeX in Amsterdam.
ginny

Many speakers on Day 2 focused on the need to reevaluate the current mindset of the research industry (and of it’s clients).  Attendees were called to view technology as an innovation tool to further understand people, not as an end in and of itself.

QRCs (qualitative research consultants) in the audience learned about new ways to understand our target markets by speakers such as:

  • Nils Schillewaert (Insites Consulting)’s Consumer Consulting Boards, that turns consumers into co-analysts through crowd interpretation.
  • Andrew Needham (Face Group) who enables consumers with technology to provide “socially intelligent research.”
  • Rick West (Field Agent) who worked with P&G to break barriers in in-situ capturing through mobile research.
  • Stephen Thomson (Ramius) encouraged us to move from being a moderator to a manager in the process; choosing intuitive, research-ready technology to build “great insight communities.”

Today’s speakers put the following items on my radar:

  • Agile Manifesto – A call to be pioneering and disrupting in software development.
  • Kickstarter’s “A bite of me” page – An indication of the movement towards user-content being king.

Members of the QRCA contributed to an afternoon track focusing specifically on qualitative research and what we can do to remain flexible enough in our methods and approaches to work with innovating clients.

  • Susan Abbott presented a case story about how to help client teams draw information from the research process in a meaningful way at the right moments within the process.
  • Dana Slaughter presented examples from a host of QRCA members that illustrated how mobile platforms are maturing and helping QRCs to gather insights via mobile.
  • Three other members (Susan Saurage-Altenloh, Ben Smithee and Kathy Doyle) compared their experiences moving qualitative towards an innovative space now that we have “unprecedented access” to information, emphasizing that we now have a more critical role to play as storytellers amid the abundance of data and technology.
  • Ricardo Lopez introduced us to his favorite “qualitative research techie” products and services: Evernote, Livescribe smart pens and tips on how to video effectively in online research.

It was a treat to see so many from QRCA attending IIeX, bringing qualitative research to the table alongside technology and end-client companies. Hopefully the discussion around how to use new techniques and technologies to better understand consumers will continue at the 28th Annual QRCA Conference – Mission: Exploration, held in San Diego this October.

 

 

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