Bob Yazbeck

About Kristin Schwitzer

Kristin Schwitzer is considered a pioneer and expert in online and mobile qualitative, with one of her peers dubbing her the “Queen of Cool Research.” Her firm, Beacon Research, specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Previously, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is a past Vice President of QRCA, the founder and recent Co-Chair of QRCA’s Online Special Interest Group, a RIVA-trained moderator and RIVA trainer, and a frequent industry speaker. Kristin is also the founding Editor in Chief of Greenbook’s NewQual Blog. She can be reached at kristin@beacon-research.com.