Cisco says goodbye to Flip Video – Sad news for qualitative
Cisco announces closure of Flip Video business, leaving qualitative researchers without their go-to product for video self-ethnography.
Cisco announced on April 12 that they will shut down their Flip Video business. While this may be a good thing for their business model, it’s a sad day for those of us who loved sending the cameras out to participants to record snippets of their lives. With free shipping from online suppliers, nothing could have been easier. Simple, elegant design and ease of use meant these could be sent to virtually anyone: I had senior citizens recording themselves at ATM machines for one project, having a great time!
Now that video is built into so many handhelds, we will just have to recruit for that. But it will not be as easy, or as charming.
Having a single camera and format also simplified the process of managing the videos, and made it easier to help anyone having trouble.
I even use my FLIP to record individual highlights at face-to-face events — so much better than the ceiling mounted camera, but still not as intimidating as having a big camera in the room.
I guess we’ll cope, but it was sure fun while it lasted.
Cisco’s announcement is here: Cisco Restructures Consumer Business.