http://www.newqualitative.org/blog/advanced-webcam-research-tips-from-an-expert/ User Guide + Directory + Blog Thu, 09 May 2013 12:14:33 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.newqualitative.org/blog/advanced-webcam-research-tips-from-an-expert/#comment-6117 Betsy Leichliter Tue, 04 Sep 2012 23:58:03 +0000 http://www.newqualitative.org/?p=4344#comment-6117 Interesting comment, Pavan. A number of other researchers have asked about the “wheel” (which is easy to find on Wikipedia) so perhaps it will be used more often for research – at least as a source of inspiration. One of the nice things about live webcam sessions is that you can use many different things — different types of visual materials, objects, pets, etc., to engage people in very rich conversations.

]]> http://www.newqualitative.org/blog/advanced-webcam-research-tips-from-an-expert/#comment-6043 Pavan Rajput Wed, 29 Aug 2012 06:21:56 +0000 http://www.newqualitative.org/?p=4344#comment-6043 Fascinating article.. The mention of “Plutchik’s Wheel of Emotions” got me hooked. I used this parameter for an interesting project last year which helped in understanding the brand image of a major sports goods manufacturer in India.. It is definitely a very interesting tool that can be used to gauge the emotional appeal a brand makes.. Can work wonders for companies evaluating their marketing and advertising strategies.. Pity that it isnt used so often in the MR world..

]]>