Julie Diaz-Asper is Chief Operating Officer at Social Lens Research, responsible for overall strategy and day-to-day operations. She has spent more than 20 years helping large organizations innovate and pursue new market opportunities. As a strategy consultant at Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create market opportunities for telecom and media companies. Later she worked with American Express on using the Internet to innovate how to reach, service, and engage its commercial card customer base. She worked with AARP on a financial literacy 2.0 site called LifeTuner that leverages community, interactive tools and social media to reach 20 and 30 year olds to help them better manage their finances. Connect with Julie on twitter @juliediazasper.