5 Ways to Use Facebook as an Insights Tool
Facebook is a powerful research tool. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform every day via search. Brands with a fan base can also actively ask consumers to weigh-in on their product, service and/or marketing. Learn about 5 ways to start using Facebook for insights.
Facebook is an insights tool that most brands should add to their toolbox. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform every day. Brands with a fan base can also actively ask consumers to weigh-in on their product, service and/or marketing. And, fortunately for brands, many consumers love being asked to weigh-in and help crowdsource the next big thing.
Below are some examples of the ways companies are using Facebook to engage and better understand their fans:
#1 Lay’s goes big with the “Do us a Flavor” Chip CrowdSourcing Contest
#2 Squishable asks fans to pick between two toy versions via Facebook
NYTimes recently profiled a few companies who are using social media for research. One of the companies they looked at was Squishable, who posted two versions of its undeniably cute new chick toy, and asked users to weigh in. More than 6,000 fans voted via a comment. Not only is this a low-cost way to get consumer product feedback, its also very fast.
#3 Miller Geniuine Draft asks fans to choose their Facebook cover photos
#4 Whole Foods posts questions and beautiful images on Facebook to generate fan comments
#5 Pampers uses fun images and fill-in-the-blanks to get fans talking
Pampers’ fill-in-the-blank posts on Facebook contain fun images and provide prompts for fans to share feelings and experiences real-time. The posts give fans an opportunity to engage with one another and the brand at the same time.
My top takeaway: Start small, begin to poll and ask your fans to weigh in on subjects related to your brand when you’re looking for needed consumer information and also during the times when you’re looking for the extra oomph for keeping fans engaged. At the worst you’ll get more engaged users. Nothing wrong with that!
Are you using Facebook for insights? Share your experiences in the comments below.