4 Reasons for NewQual Fans to Be in Rome in Late April

Reminder that the 6th Joint Conference between the AQR and QRCA will be held in Rome on April 25-27. Some presentations are very germane to the NewQual community.

QRCA AQR conference banner

The sixth joint conference of the AQR (Association for Qualitative Research) and the QRCA Qualitative Research Consultants Association) will be held in Rome on April 25-27.

This joint conference happens only once every two years, and is a great way for qualitative researchers to get a pulse of what’s going on in other parts of the world in terms of qualitative research.  And as of March 23, registrants are coming from 20 countries spanning six continents (all but Antarctica)!

Nearly 40 presentations are planned.  Many are tied to the theme of “Qualitative Renaissance: Challenge Your Thinking.”  There will be plenty for those with interest on NewQual to feast their appetites.

  • There will be a block of presentations on social media, mobile research, online, and hybrid methods.
  • In a separate block on ethics, there will be a presentation about the ethical issues raised with the increasing use of in mobile qualitative methods.
  • Behavioral economics is a hot topic, especially in the UK.  There is an entire block of presentations devoted to this topic.  While not a NewQual topic in terms of using technology for research, it presents a framework for conducting and analyzing research, of which we should all be aware.
  • Several online research platform providers will be setting up exhibits.  This will provide an opportunity for attendees to meet and talk with NewQual vendors.

Aside from the programming, don’t forget about the conference location – Rome!  For many, this is a once in a lifetime chance to combine business with pleasure.  Think about the food, the sites, the history!  Find out more and register for the conference at www.aqr.qrca.org.

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