Author Archive: Steve August
About Steve August
Steve August is Founder and CEO of Revelation. A pioneer in online qualitative research, Steve is considered a thought leader in the market research industry. He regularly teaches workshops for ESOMAR, and has presented for the Market Research Association, the American Marketing Association and the International Institute of Research. Prior to founding Revelation, Steve served as a principal for research consulting agency KDA Research, where he was responsible for business development and research, helping the company to triple revenue in three years.Are We Over Collecting? Qualitative Data Overload, aka ‘Little Big Data’
Tuesday, December 11, 2012 1:00 6 CommentsA hot topic in the market research industry has been Big Data. Online technologies have made it easier than ever to collect huge amounts of qualitative data, however that presents a challenge when it comes to analysis… especially quick analysis. Continue reading
Qualitative in Concert: Mixing Mobile, Online and In-Person
Tuesday, July 17, 2012 23:48 2 CommentsA shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading
