Author Archive: Renee Murphy

About Renee Murphy

Renee is an industry leader in netnographic social media research guiding brands, companies and services to tap into already existing customer conversations for insights and connect the dots back to product innovation, brand positioning and other qualitative objectives, going beyond sentiment analysis. Beyond execution of research, Renee is passionate about educating other researchers in the qualitative social media research space and has spoken at a variety of events, including the Digital Non-Conference, Qualitative Research Consultants Association, Market Research Association and podcasts. Visit her site at http://www.hellothereresearch.com