Author Archive: Rosalia Barnes
About Rosalia Barnes
Rosalia Barnes founded her firm Rosalia Barnes Associates, a qualitative research consultancy specializing in brand communications, in 1990. Rosalia leverages the best of new and traditional qualitative methods, including in-person, online, webcam, mobile and telephone, as well as ideation facilitation, to help clients achieve their objectives to optimize brand communication in all areas of the marketing mix. Rosalia can be reached at rosalia@rosaliabarnes.com.Advanced Webcam Research Tips from an Expert
Monday, August 13, 2012 17:22 2 CommentsFind some great tips on how to improve your online webcam qualitative research in the archived webinar “InterVu 201: Advanced Webcam Research,” presented by Betsy Leichliter and sponsored by FocusVision. Continue reading
Interview with Layla Shea, 2012 QRCA Qually Award Winner
Tuesday, May 22, 2012 20:49 No CommentsBig congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading
Tracking the Purchase Process – Up Close and Personal Thanks to Mobile
Tuesday, May 1, 2012 11:12 No CommentsJulia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
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