Author Archive: Julie Diaz-Asper
About Julie Diaz-Asper
Julie Diaz-Asper is Chief Operating Officer at Social Lens Research, responsible for overall strategy and day-to-day operations. She has spent more than 20 years helping large organizations innovate and pursue new market opportunities. As a strategy consultant at Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create market opportunities for telecom and media companies. Later she worked with American Express on using the Internet to innovate how to reach, service, and engage its commercial card customer base. She worked with AARP on a financial literacy 2.0 site called LifeTuner that leverages community, interactive tools and social media to reach 20 and 30 year olds to help them better manage their finances. Connect with Julie on twitter @juliediazasper.Let Me Entertain You: Online Tools To Help You Tell A Good Story!
Monday, January 14, 2013 10:05 5 CommentsA review of free or almost free online tools to help researchers create more engaging presentations and reports Continue reading
5 Ways to Use Facebook as an Insights Tool
Monday, October 8, 2012 22:53 1 CommentFacebook is a powerful research tool. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform every day via search. Brands with a fan base can also actively ask consumers to weigh-in on their product, service and/or marketing. Learn about 5 ways to start using Facebook for insights. Continue reading
Market Research in the Mobile World: My Top 5 Takeaways
Tuesday, July 24, 2012 11:39 2 CommentsThe Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Here are some top takeaways from the conference with real-time reactions on twitter. Continue reading
