Author Archive: Dana Slaughter
About Dana Slaughter
Dana Slaughter has just over 15 years of experience across the areas of qualitative insights, brand management, and retailer marketing. Her moderating consultancy, Slaughter Branding, utilizes a mix of in-person and online qualitative methods to help clients best achieve their research objectives, and about 50% of her studies involve some form of online or technology-enabled data collection, including the format of Online Insights Communities. She can be reached at info@slaughterbranding.com.Oh, the Places You Can Go (with Mobile!)
Monday, February 11, 2013 16:03 No Comments2012 was a breakthrough year for me and mobile qualitative. Hope you enjoy hearing about the fun and unexpected places it took me, in the hopes it inspires you this year. Continue reading
Building Your Own Insights Community? What To Expect from Platforms
Wednesday, March 21, 2012 17:12 3 CommentsLooking to create your own online insights community? Here’s an update on licensable platforms just for that purpose. Continue reading
When to Use NewQual – Cliff Notes for Newbies
Tuesday, February 14, 2012 16:08 1 CommentWhen I was recently asked by a new client to quickly tell him what types of research and issues are well suited for NewQual, I wanted to dust off my notes before sharing them. Continue reading
John Williamson on Mobile Qual Adoption
Wednesday, August 3, 2011 23:52 No CommentsHow fast will we adopt mobile qualitative? Perspective from MRMW11. Continue reading
Linguistics Analysis for Social Media
Thursday, July 21, 2011 16:40 3 CommentsHow can we get better at understanding the social media conversations? One approach is offered by David Johnson of Decooda. Continue reading
A Holistic Approach to Mobile Market Research
Tuesday, July 19, 2011 11:46 1 CommentWhat lessons can qualitative researchers learn from a quantitative mobile market research provider? Hear from Jim Schwab, SVP of OnePoint, who spoke this morning at Merdien’s Market Research in the Mobile World conference in Atlanta. Continue reading
The Maze of Models in Online Insights Communities
Friday, June 24, 2011 13:07 2 CommentsWith multiple options for structuring online insights communities, getting started with communities can be tricky territory for beginners. Here are four examples of formats for consideration and a quick kick-start. Continue reading
5 Things to Consider re: To Community or Not to Community?
Tuesday, April 5, 2011 9:16 2 CommentsContemplating whether an Online Insights Community (or “MROC”) would be right for your research needs? Continue reading
