Author Archive: Dorrie Paynter
About Dorrie Paynter
Dorrie Paynter, founder of Leapfrog Marketing Research, has twenty years of experience in the qualitative research industry and is a pioneer in the online discussion board methodology. She earned her Master Moderator TM certificate at the RIVA Moderator Training Institute in Maryland and was a trainer there for several years. She was elected to the Board of Directors of the Qualitative Research Consultants Association (QRCA) for four years and has been a speaker for the QRCA and the American Marketing Association multiple times. She is currently the Chairperson of the QRCA’s Technology Committee. Dorrie can be reached at Dorrie@LeapfrogResearch.com.Facebook for Focus Groups? 7 Reasons Why Perhaps Not (at least yet)
Monday, June 20, 2011 16:46 6 CommentsWill Facebook replace research-oriented platforms like QualBoard and i-Tracks for asynchronous discussions with groups of pre-recruited participants? While nice in theory, here are 7 reasons why using Facebook for research is not yet on par with research-specific platforms Continue reading
AARP Uses a Hybrid Research Approach to Better Understand . . . Young Adults?
Friday, May 20, 2011 15:53 No CommentsEvent coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “AARP Targets 25-34 Year Olds?!?” Kristin Schwitzer of Beacon Research and Diane Ty of AARP use a three-phase hybrid research approach to tap into the mindset of young adults and inform development of AARP’s revolutionary initiative targeting this new audience. Continue reading
Chattanooga State Community College Uses In-person and Online Research to Position Itself to Succeed in New Funding Scenario
Sunday, May 15, 2011 21:41 No CommentsReal-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “Community College at a Crossroads: Staying True to (Grass) Roots While Serving New Audiences” with Bruce Peoples of Peoples Marketing Insights, GA, and Patty Brown of Chattanooga State Community College, TN. Continue reading
Year-Long Online Bulletin Boards Provide Insight into Needs of High-Value Corporate Stakeholders for Philips
Sunday, May 15, 2011 21:34 1 CommentReal-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “The Virtual Boardroom: Using Online Qualitative to Research Senior Stakeholders.” Michael Walsh of Observant LLC and Penny Measure of Philips Healthcare, Amsterdam talk about how online bulletin boards gave them valuable year-long access to global business leaders. Continue reading
The Secrets of the 21st Century Man Revealed in Multi-Method Ethnography
Thursday, May 12, 2011 12:13 No CommentsReal-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “Project Darwin: Discovering the Secrets of Men.”
Catherine Dine of Dine & Associates, Lisa Elder of Heads Up, and Cedric Painvin of Canadian Tire Corporation, Ltd. all based in Ontario Canada share how they used multiple online and in-person methodologies to reconnect with the male market. Continue reading
Lead up to the QRCA Symposium: The Virtual Boardroom – Using Online Bulletin Boards to Understand Senior Business Influencers
Tuesday, April 5, 2011 15:02 2 CommentsPhilips Global Marketing uses online advisory panels of senior influencers to refine its global corporate brand strategy and fine-tune messaging. Continue reading
