Author Archive: Ben Smithee
About Ben Smithee
Ben Smithee is Co-Founder and Managing Partner of Spych Market Analytics. He has quickly become a leading voice in advancing qualitative research as well as online and social media research methods. Ben is a sought-after speaker and consultant and has been a featured at leading research conferences around the world. He serves on the Board of Directors for QRCA, the DFW AMA and the UNT Design Research Center. Ben can be reached at Ben@SpychResearch.com or Twitter:@SpychResearch.Where Have all the Marketing Researchers Gone? (A Recap of QRCA/AQR and TMRTE 2012)
Thursday, May 17, 2012 10:55 3 CommentsThe winds of change are clearly a point of focus in the industry right now. As technology integration and “new” methods become a staple in the industry, people are looking for direction and guidance. Ben Smithee feels change is often met with adversity and resistance (at least at first), yet the marketing research industry IS making a shift, and a focus on evolution is prominent. Continue reading
How Hallmark Uses Social Media to Understand People – Via Tom Brailsford
Thursday, July 21, 2011 18:40 2 CommentsHallmark has taken a holistic and innovative approach to exploring how social media can be used to understand people. Tom Brailsford gave a wonderful presentation on Hallmark’s approach and learnings at this year’s Merlien Market Research in a Mobile World conference in Atlanta. Continue reading
Qualitatively Speaking – Digital and the Family Dynamic
Wednesday, July 13, 2011 14:32 3 CommentsHow do you feel about the submersion of communication into the digital realm? With the influx of digital connectivity, researchers are on both sides of the fence, but looking toward the same direction of learning. Continue reading
Lead up to the QRCA Symposium: Getting Young Adults to “Tune-In” to AARP
Monday, April 18, 2011 13:01 No CommentsA look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading
