Author Archive: Amy Savin
About Amy Savin
Amy Savin is the Chief Strategic Thinker and Insight Gatherer at Wishful Thinking. Amy leans on her sharp consumer and marketplace insights to create new products and reinvigorate categories. She has an MBA from Harvard Business School, a B.A. with honors from Yale College, is a RIVA certified Qualitative Research Consultant and has advanced training in online qualitative techniques. Amy can be reached at amy@wishthink.com.Personas Made Even Better Via Online Qual
Thursday, July 28, 2011 15:28 1 CommentPersonas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading
Actual vs. projected behavior: be clear on which you are researching
Thursday, June 16, 2011 16:24 1 CommentA commentary on researching actual versus projected consumer behavior Continue reading
Lead up to the QRCA Symposium: Why not conduct research to help clients grow their businesses?
Wednesday, April 13, 2011 14:44 3 CommentsConducting research for a client who is simply interested in getting smarter about a subject is a great way for both you and the client to grow both of your businesses. Continue reading
