From the Publisher:
The New Qualitative Research Methods & Tools publication and the companion NewQualitative.org website are produced by GreenBook with the support of the Qualitative Research Consultants Association (QRCA).
Today, there is an unparalleled variety of qualitative methods, including those made possible by online and mobile communications. While traditional qualitative techniques remain popular, new technologies allow researchers to gain insight from customers in novel and different ways.
The New Qualitative Research User Guide will help you understand how some of these methods offer cost savings, while others offer anonymity to share sensitive information, capture behavior and emotions as they happen, or enhance the ability to recruit ‘difficult to find’ respondents. We would like to thank the two co-authors, Jay Zaltzman and Betsy Leichliter, for their efforts to create a readable and balanced overview of new qualitative research approaches.
The Platforms Directory offers a comprehensive overview of qualitative research software, tools, and applications. The Providers Directory includes the firms & consultants who directly apply new qualitative research methods.
Aside from the continuously updated user guide and directory, the NewQualitative.org website features the NewQual Blog written by leading qualitative research experts. The blog is full of practical advice, thought-provoking opinions, and valuable insights.
With so many new options available and emerging, qualitative research providers and their clients face the difficult task of choosing the best methods and the most appropriate tools to meet their research objectives. Our hope is that the New Qualitative Research publication and website will offer the guidance, resources, and inspiration that you seek.
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