Archive for July, 2012

The Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Here are some top takeaways from the conference with real-time reactions on twitter. Continue reading »

A recap of my favorite session from the Market Research in the Mobile World Conference, the story of P&G’s exploration on growing babies over the course of three months and how mobile and online qualitative provided the perfect solution Continue reading »

Continuing coverage of the 3rd International Conference of Market Research in the Mobile World, including case studies exploring scent, men’s pants fit tests, and new vehicle feedback all via smartphones Continue reading »

Gayle Lloyd of Hillenbrand brought energy and enthusiasm to the MRMW event. The great reminder is that we’re here as market researchers to inform decisions. Continue reading »

Real-time blogging highlights from Day 1 of the 3rd International Conference of Market Research in the Mobile World Continue reading »

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World Continue reading »

A shopper insights example that used mobile, online and in-person qualitative research to help reveal a more complete picture of the changing role of fathers in today’s household purchase decisions Continue reading »