Archive for May, 2012

Big congratulations go out to Layla Shea, of Victoria, British Columbia, and her client, The Crohn’s and Colitis Foundation of Canada, for receiving QRCA’s 2012 Qually Award, which recognizes excellence in global qualitative research. Layla’s extensive usage of NewQual methods was instrumental in gaining critical patient insights and helping the client achieve their goals. Continue reading »

The winds of change are clearly a point of focus in the industry right now. As technology integration and “new” methods become a staple in the industry, people are looking for direction and guidance. Ben Smithee feels change is often met with adversity and resistance (at least at first), yet the marketing research industry IS making a shift, and a focus on evolution is prominent. Continue reading »

Dianne Gardiner shares learning and tips from two recent research projects where consumers used their smartphones to share slices of their lives. One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Continue reading »

Two of NewQual’s regular bloggers, Kristin Schwitzer (ex-P&G brand mgr) and Dana Slaughter (ex-Frito Lay brand mgr), team up once again to share a repeat of their popular “In the Moment with Mobile” session that they presented at both the 2011 2nd International Mobile in the Market Research World Conference in Atlanta and the 2011 QRCA Annual Conference in Las Vegas. Continue reading »

This article highlights presentations regarding NewQual methods that were featured in the recently concluded joint conference between the AQR and QRCA in Rome (“Qualitative Renaissance: Challenge Your Thinking”). Continue reading »

Julia Gartside-Spink’s session at the AQR/QRCA Conference in Rome explained the mobile/online approach she used to help her client better understand the consumer purchase process. She finds this online/mobile/TIDI ethnographic approach far superior to in-person focus groups and in-depth interviews because “memory of reported behavior and emotions is not nearly as powerful as capturing them immediately.”
Continue reading »