Archive for December, 2011

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. This is Part 2 of 5 in a series of posts. Continue reading »

Projective questions from in-person interviewing flow smoothly into online qualitative activities! Nancy Hardwick gave a wonderful presentation on projectives at the 2011 QRCA Conference in Las Vegas, and here we explore how these activities work well online. Continue reading »

The qualitative diary is evolving far beyond traditional pen and paper. Trends in social media sites, such as Facebook and YouTube, combined with pervasive personal technologies, have enabled the “newqual” diary which can include online, video, mobile and audio data. Two qualitative research consultants (Kristin Schwitzer and Dana Slaughter) share their experience with these new approaches, as originally published in QRCA’s Fall 2011 Views magazine. Continue reading »